Case Studies
“Mandates action as opposed to just jawing about stuff.”
Concrete outcomes from applying structured design thinking to psychedelic healing
NO MORE UNCONSCIOUS DESIGN DECISIONS
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MAKE IT INTENTIONAL
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HEALING SPACES THAT ACTUALLY HEAL
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NO MORE UNCONSCIOUS DESIGN DECISIONS ✦ MAKE IT INTENTIONAL ✦ HEALING SPACES THAT ACTUALLY HEAL ✦
Featured Case study
Designing for Everest
Reimagining Ibogaine Treatment for Veterans
Stanford d.school
Academic Project ✦ Federal Policy Influence
The Challenge: Design comprehensive care systems for ibogaine therapy within legal, medical, and cultural constraints
The Results: Student work reached HHS officials in Washington DC within one week
Key Insight: Demonstrates how structured methodology generates breakthrough results even for complete beginners
Greater Good Science Center + Cogenerate
The Challenge
How might we inspire individuals across generations to connect with purpose throughout their lives?
The Results
400+ global attendees at live event featuring Dr. Jane Goodall; companion course projected to reach 20,000+ learners
Key Insight
Well-designed virtual experiences can create profound connection and practical transformation
Stanford d.school
The Challenge
How might we explore and shape the role of design in building an ethical, effective, and inclusive psychedelic ecosystem?
The Results
First-ever Stanford course evolved from “taboo” to official offering with 41 interdisciplinary students and 23+ expert voices
Key Insight
Rigorous methodology can legitimize emerging fields within traditional academic institutions.
The Challenge
How might we foster a culture of innovation, creativity, and authentic leadership within one of the world's most influential technology companies?
The Results
Programs scaled from intimate workshops to global events reaching 2,000+ participants across multiple international locations
Key Insight
Experience design methodology transfers across industries to create meaningful transformation at scale.
Animal Oracle Cards
The Challenge
How might we surface the most complex questions and hidden needs within the emerging psychedelic ecosystem?
The Results
A playful research tool—Animal Oracle Cards—sparked 600+ meaningful conversations at conferences and workshops (including SXSW), revealing key hopes, fears, and priorities across the field.
Key Insight
Lightweight, playful research tools can unlock profound conversations and surface hidden ecosystem patterns.
Key Patterns
Across all case studies, we see consistent transformation patterns:
Hidden Assumptions Revealed
Design practitioners discover unconscious decisions undermining their goals
Simple Changes, Big Impact
Small modifications to touchpoints create outsized improvements
Cross-Disciplinary Innovation
Framework enables insights from unexpected sources
Confidence Through Structure
Methodology provides scaffolding for tackling complex challenges
Rapid Results
A design approach supports even novice designers in generating expert-level insights within tight timeframes
Innovative Solutions
Design-led processes generate innovative, tangible outcomes.
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