CASE STUDY
Design Animal Oracle Cards
Sparking Deep Dialogue with Playful Prototypes
CASE STUDY
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CASE STUDY ✦
DESIGN CHALLENGE
How might we surface the most complex questions and hidden needs within the emerging psychedelic ecosystem?
DESIGN IMPACT
Designed a lightweight and playful research tool—Animal Oracle Cards—to provoke meaningful conversations and surface the hidden hopes, fears, and needs of the psychedelic ecosystem. The cards served as a creative catalyst at conferences and workshops (including SXSW), helping participants articulate what matters most to them, how they envision future systems of support, and what role they want to play in shaping the space. The cards also helped map emergent patterns and priorities across the ecosystem, informing future design opportunities.
13
custom-designed Animal Oracle archetypes
600+
conversations sparked across workshops and events
What people loved
“The cards helped me get to the heart of what I’m really working toward in psychedelic medicine—and what kinds of collaborators I need to seek out.”
“A brilliant, playful way to prompt deep dialogue without making it feel heavy or forced.”
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