CASE STUDY

Google

Building Innovation and Creative Capacity

CASE STUDY

CASE STUDY ✦

DESIGNCHALLENGE

How might we create a culture of innovation?

DESIGNIMPACT


Designed and managed a diverse portfolio of innovation and creativity programming ranging from remote, daily hands-on activities to live experiential design sprints. Solutions ranged from inspired bespoke live experiential design sprints (one event, focused on better understanding and designing for creators, sent Googlers on experiential field trips throughout Hollywood to get inspired by doing improv and stand-up, to film-making, to cutting edge vr to graffiti art. Another social impact driven design thinking event sent Googlers to the streets of Detroit to uncover and develop rapid technical life-saving solutions for emergency/fire services in the city. Another event sent Googlers through the streets of Japan to learn about cultural mastery as it informs technical mastery. Elysa’s work began with bespoke design sprints around the world. This led to the development of a course entitled Start Up’s to Scale Up’s which integrated innovation process with Google process. 

Elysa became known for immersive creative impactful learning experiences which launched her into focusing on leadership and people development. She built inspired learning experiences, bringing in jazz musicians to teach senior leaders how to be great improvisational managers. She built a women’s leadership summit for 50 people that received such high praise that it set the blueprint for the next year’s global summit of over 500 attendees. The summits integrated experience design (from the touchpoints of each attendees journey), to large scale art installations (creating space for vulnerable dialogue in formerly unsafe spaces), to content design and facilitation. These summits served to jumpstart transformation for diversity groups, first working with women, then supporting other groups including the South East Asian group and the Latinx group.

23

Voices from across the psychedelic ecosystem — clinicians, paliative care providers, therapists, lawers, policy makers, indigenous wisom keepers, mystics, business people, regenerative economics, artists — in a 10 week course.

7

Interdisciplinary students from each one of Stanford’s seven schools.

Testimonials

“Elysa and I first collided in 2017 — this was about four years after she joined Google. It is hard to pinpoint just one reason why Elysa is so remarkable, but if I had to choose, I’d say it’s because she is unbound. The space in her brain for ideation, creativity, innovation, playfulness, etc., has no boundaries. Her unapologetic artistry in a corporate environment created magical, visceral moments for so many Googlers. She transformed leaders with jazz, connected teammates in deeply vulnerable ways using only four walls, and propelled communities forward and together with waves. I feel grateful to have had the opportunity to work with Elysa because I got to see her work and process up close, and also because I know there is now a part of my brain that is unbound, too, thanks to her influence.” — Stephanie McClellan, Google, Chan Zuckerberg Initiative 

“The chance to connect with so many women across the globe and realize that at some level, all of us lead similar lives with similar challenges and similar moments of joy, pain, ambitions, and goals.” Women’s Leadership Event


CASE STUDY

CASE STUDY ✦